1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The biggest surprise for me was how much goes into the process of being innovative an d keeping up with the market. Companies have to think through what complementary assets , capabilities, products, or services, that could prevent customers from defecting to rivals and keep their position in the market strong.
2) Identify at least one part of the reading that was confusing to you.
I was confused about how much time one would spend towards technological innovation verses business model innovation, because I feel like these are similar since technology can be included in a business model.
3) If you were able to ask two questions to the author, what would you ask? Why?
How would a business owner go about developing an innovative business plan in a very diverse setting? There seems like there are so many different ways to go about having a strategy.
What types of things would fall under the "keystone components" part of a business strategy?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I think that being innovative can definitely create value, no matter what kind of way one is being innovative because it is different and change is good in any business if it stimulates forward progression. I agree that value-creating innovations attract imitators as quickly as they attract customers, but if you have a reliable customer base then hopefully this will not hurt your business.
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