1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The biggest surprise for me in the reading was the table about the changing priorities and purchases in the family life cycle because it is something that everyone goes through but doesn't really think about happening. After having gone through two of the stages, I can already see how these priorities have changed without even realizing it.
2) Identify at least one part of the reading that was confusing to you.
One part that was confusing to me was the part about the guerrilla marketing plan because how would an entrepreneur know exactly the seven marketing issues without it taking a lot of time to figure out if it's a new venture.
3) If you were able to ask two questions to the author, what would you ask? Why?
How long would an entrepreneur on average take to understand and correctly reach his/her target consumer? It seems like a very difficult and long process.
How do you determine your best customers when taking into account all the other factors? There are a lot of things to consider.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I don't necessarily agree with what the author says about the Internet market. Although not everyone has access to it, it still comprises populations of people that are higher than some of the largest countries' populations. So, I think that marketers should overemphasize this marketing medium and use it to their advantage because most internet advertising and marketing is free.
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