1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The biggest surprise for me in the reading, or at least one of them, was when the author talked about how cake mixes use to use powdered egg but then transitioned to using a mix which an egg needed to be added because the extra step "allowed the preparer to feel she was fulfilling a wife's traditional domestic role." This was very interesting yet very relatable for me.
2) Identify at least one part of the reading that was confusing to you.
I was a little confused about the different segmentations for different purposes section. I felt that the chart they used was a little unclear.
3) If you were able to ask two questions to the author, what would you ask? Why?
How involved are social scientists in the production of advertising and marketing today? Because it is interesting to think that we could be being brainwashed into buying products just based on segmentation.
Why is there one way to segment to develop advertising and one way to segment to develop new products? Wouldn't they go hand-in-hand? I was a little confused by this part.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I think the author made some very interesting points and gave a lot of insight into market segmentation in the article. It is amazing to see how much work goes into figuring out how to advertise to consumers; there are so many different techniques and strategies to use to get a consumer to be interested in and buy a product!
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